Google Ads or Facebook Ads: which to choose for a local business
Google Ads or Facebook Ads for a local business: which channel when, minimum budgets, cost per lead for a renovation company, ad-free Facebook and Advantage+.
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Tips on websites, AI and marketing
Straight to the point: what things cost, what works in Google and in AI chats, how to win inquiries and which Polish rules apply to your website.
Local SEO in several cities: city pages without a penalty from Google
How to rank a business in several cities without a Google penalty: when a city page makes sense, a 5-question test, a skeleton of a good page and mistakes to avoid.
Bing Places for business: a profile in Bing and in Copilot
How to set up Bing Places for business, submit your website in Bing Webmaster Tools and turn on IndexNow. A 20-minute plan, import from Google and citations in Copilot.
How to update WordPress safely: a step-by-step guide
How to update WordPress safely: a backup of files and database, a staging copy, the plugins-theme-core order, an emergency plan and a checklist.
Hijacked business account on Facebook: how to recover and secure it
Did someone take over your company’s Facebook Page? What to do in the first hour, how to report the takeover and how to secure the account for the future in 10 minutes.
Make, Zapier or n8n: what to choose for automation in your business
Make, Zapier and n8n on three business automations: form → CRM → SMS, invoice → accounting, email → AI draft. Billing unit usage and the choice in 3 situations.
End of PHP 8.2 support: check your website before 31 December 2026
PHP 8.2 loses security support on 31 December 2026. How to check your PHP version in 2 minutes and safely move to 8.3 or 8.4. A checklist at the end.
Verifying reviews in an online store: template and UOKiK bans
Verifying reviews in an online store: what the store must state, which practices to avoid, how to check reviews and a ready template for your terms and conditions.
Booksy or your own website: online bookings for a hair salon
Booksy or your own website for a hair salon? Annual costs for a salon with 3 people, pros and cons of both options and a checklist to use before you decide.
ChatGPT traffic in GA4: the AI Assistant channel and how to read it
How to find ChatGPT traffic in GA4: the new AI Assistant channel, a step-by-step report, what lands in Referral and Direct, and how to value visits.
AI bathroom visualization in a renovation company’s proposal: 5 steps
How a renovation company can show a bathroom, terrace and facade before the work starts: 5 steps, the limits of AI visualization, photo consent and a template for the note.
Google Merchant Center for free: your store’s products on Google
How to show your store’s products on Google without paying for clicks: Merchant Center, feed, sale prices, Merchant API and a checklist before a big sale.