Medical practice website: what you are allowed to write
A website for a medical practice: what you may write about services, how to handle a price list, what not to ask in a form and when ZnanyLekarz is enough.
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Tips on websites, AI and marketing
Straight to the point: what things cost, what works in Google and in AI chats, how to win inquiries and which Polish rules apply to your website.
AI search in an online store: cost and results
How AI search works in Sklep Żukowscy: the customer writes a sentence, AI sets the filters. Cost per query, fallback mode, query report and the AI Act.
Allegro or your own store: when to sell in both channels
Allegro or your own store? How to calculate your margin after commission, Smart! fees and ads, the cost of driving traffic to your store, and what the Allegro deal with InPost means.
A Messenger chatbot for your business: WhatsApp, costs and rules
A Messenger and WhatsApp chatbot for business: free automatic replies, when an AI bot makes sense, WhatsApp pricing from 1 October 2026 and Meta’s rules.
Newsletter and SMS consent: Poland’s Electronic Communications Law
Newsletter and SMS consent under Poland’s Electronic Communications Law: Art. 398, UKE penalties, old consents, sample checkboxes and tidying your list before 11.11.
How to set up a Google Business Profile: a step-by-step guide for 2026
How to set up a Google Business Profile step by step: name, categories, address or service area, verification, photos and reviews. With a 30-minute checklist and the mistakes that risk suspension.
Website mockup: how to see the design before you pay
How to see a website before you order it: sketch, Figma mockup, clickable prototype and the free builder. What not to judge, how to write feedback and 10 questions to ask when reviewing a mockup.
Hacked WordPress: what to do in the first hour and how to protect your site
Hacked WordPress? Signs of a break-in, a plan for the first hour, cleanup, a review request in Google Search Console and 10 safeguards you can set up in 30 minutes.
AI voice assistant for business: when it makes sense, what it costs and what the law says
When an AI voice assistant that answers phone calls makes sense, what the AI Act and the GDPR require from 2 August 2026, a ready-made greeting to copy, per-minute prices and the break-even point.
A swapped bank account number on an invoice: how to protect your company and customers
How to spot a swapped bank account number on an invoice and defend against it: the VAT white list, a call to a known number, 2FA and DMARC, a procedure for accounting and a 60-minute plan after a transfer.
Website development contract: copyright, domain and access
What to check in a website development contract: transfer of copyright and fields of exploitation, a domain in your company’s name, passwords, licenses, a GDPR data processing agreement and a 12-point checklist.
Payment gateway for your online store: Przelewy24, PayU, Tpay and Stripe compared
Payment gateways for a small store compared: Przelewy24, PayU, Tpay and Stripe. What to look at besides the fee, a cost calculation for 200 orders and a checklist.