A physiotherapy practice website: online booking and the ad ban
What a physiotherapy practice website needs: details, price list, online booking, GDPR in the form and how not to break the ban on advertising medical services.
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Tips on websites, AI and marketing
Straight to the point: what things cost, what works in Google and in AI chats, how to win inquiries and which Polish rules apply to your website.
Business website vulnerability: what to do in the first 24 hours
A vulnerability in your website? A 24-hour plan: does it affect you, backup, update, passwords and logs, a UODO report in 72 hours and a printable checklist.
Replying to a quote request: templates and follow-ups
How to reply to a quote request step by step: 5 templates to copy, follow-ups after 3 and 10 days, a form confirmation and a CRM in a spreadsheet.
Business prompts: 14 ready-made instructions for ChatGPT and Gemini
Business prompts to copy: service description, review reply, quote email, posts and a content plan. What not to paste into AI and how to check facts.
A fake store under your brand: how to spot and report it
Is someone impersonating your store? How to check lookalike domains and ads, where to report a fake store and what to tell customers during the sales season.
How to check your PHP version and what your website runs on
How to check your PHP, Node.js, CMS and plugin versions without a developer: hosting panel, WordPress dashboard, server headers and a supported versions table.
Business directories in Poland: which to fill in and which to skip
Business directories in Poland: which free listings to complete, when to pay for Oferteo and Fixly, why the link adds no power and how to avoid being ripped off.
Website updates: who is responsible, the host or the contractor?
Who updates your business website: the host, the contractor or you? Duties on shared hosting, a VPS and a platform, questions to send and contract clauses.
How to reply to Google reviews: 8 templates for good and bad ones
How to reply to Google reviews: Google’s rules, what not to write (GDPR, medical practices), 8 templates to copy and how to report a fake review.
A website for a plumber or electrician: phone calls and requests
A website for a plumber or electrician: a “Call” button, WhatsApp, requests with a photo, service area in Google, prices, reviews and call tracking.
LinkedIn for business: your profile, Company Page and first posts
LinkedIn for business step by step: profile or Company Page, headline, About section, first posts in 3 formats, a 4-week plan and what to avoid.
WordPress plugin vulnerabilities: October 2026, what to check
Bricksforge under attack, urgent patches in LatePoint and 10Web Booster, plus WordPress 7.1.4. How to check your plugins and administrator accounts in 15 minutes.
Labeling AI content on your website: Art. 50 of the AI Act in practice
Labeling AI content under Art. 50 AI Act: which images, videos and texts on your website to label, what you can skip, ready-made captions and a checklist.
Google Search Console: 5 reports to check every month
Google Search Console for your business: Performance, Page indexing, Core Web Vitals, security and sitemaps. Access for a contractor and a 20-minute plan.
Next.js and React vulnerabilities: who the October patches affect
Next.js and React vulnerabilities of 14 October 2026: who is affected, checking the version without a developer, today’s steps and what to ask your contractor.
A guesthouse website: bookings without portal commissions
Guesthouse and agritourism website: must-haves, earnest money or advance payment, the local tourist tax from 2027 and one calendar for your site and portals.
KSeF 2027 for the smallest businesses: what to prepare in December
KSeF 2027 for businesses invoicing up to PLN 10,000 a month: how to count the limit, free Ministry of Finance apps, login, a Demo trial and a December plan.
PHP vulnerability (PHP2Shell): what to check and ask your host to do
PHP vulnerability (PHP2Shell, CVE-2026-109618 and 109619): who is affected, how to check your PHP version, which versions are patched and what to ask your host.
Website maintenance: what it costs and what belongs in the contract
What website maintenance costs in 2026: net package prices, what to put in the contract (response, backups, hours, GDPR) and red flags in offers.
A local AI model for your business: Gemma 4, hardware and costs
A local AI model for your business without sending data out: what Gemma 4 can do, which hardware to choose, how much it costs compared with the cloud and how the model watches your logs.
Node.js and Brotli vulnerability (Node2Shell): how to check your website
The Node2Shell vulnerability (CVE-2026-111497) in Node.js and Brotli: who is affected, how to check your website without a developer, patched versions and what to ask your host.
Restaurant website: menu and online orders
What a restaurant or pizzeria website needs: a text menu, 14 allergens for online orders, your own orders next to the portals and a Google Business Profile.
What must be on a business website: NIP, KRS, GDPR
What must be on a business website: details from the KRS and NIP, a privacy policy, terms and conditions, and a GDPR notice on the form. A 30-minute checklist.
Marketing plan for a small business in 2027: budget and deadlines
A marketing plan for a small business in 2027: what to check in your 2026 data, how to split the budget, and which seasonal calendar and deadlines to set.
Website: amortization or expense? The PLN 10,000 threshold
A website in business expenses: when it is a one-off expense and when it is amortized. The PLN 10,000 threshold, net or gross, 24 months, domain and hosting.
Website brief: 20 questions to answer before you order
A website brief in 20 questions: goal, audience, competitors, subpages, copy, integrations, domain and email. A faster quote and fewer revisions.
SEO product descriptions: no copying and no AI spam
SEO product descriptions for an online store: why not to copy from the manufacturer, how to use AI without spam, a description template, GPSR data and a checklist before publication.
Last shipping day before Christmas: notices and returns
How to calculate the last order day before Christmas Eve 2026, show it in your store, Merchant Center and Google Business Profile, and write down a longer return period for gifts.
How much SEO costs: prices and contract pitfalls
How much SEO costs in 2026: market ranges, retainer or pay-for-results, red flags in SEO offers and contract clauses to check.
How to regain access to your website from an agency: a list of keys
How to regain access to your website from an agency and check who holds the domain, hosting, Google and Meta. A checklist, a ready message and fake invoices.
Shopping through AI agents: what a store must prepare
Shopping through AI agents in 2026: what works in ChatGPT, Google and BLIK for a Polish store, and how to prepare your feed, product pages and checkout.
Google Ads holiday campaign: when to launch and what budget
A Google Ads holiday campaign for 2026: when to launch before Black Friday, how to spread the budget up to the last shipping day and when to use a seasonality adjustment.
AI use policy for your company: a one-page template
What employees can and can’t paste into ChatGPT. One-page rules, a template to copy, GDPR, Art. 4 of the AI Act and a checklist for a small business.
A website for an accounting firm: 7 elements that bring in clients
How to build an accounting firm website that brings in inquiries: an offer, a pricing calculator, a KSeF guide, secure documents, reviews and local SEO.
Structured data for a local business: what schema gives you in 2026
Structured data for a local business in 2026: what Google still uses, what has disappeared (FAQ, HowTo, stars), a JSON-LD code example and a checklist.
Website backup: the 3-2-1 rule and a restore test
Backing up your website and online store: the 3-2-1 rule, why a backup on the same hosting is not enough and how to test restoring once a quarter.
Medical practice website: what you are allowed to write
A website for a medical practice: what you may write about services, how to handle a price list, what not to ask in a form and when ZnanyLekarz is enough.
AI search in an online store: cost and results
How AI search works in Sklep Żukowscy: the customer writes a sentence, AI sets the filters. Cost per query, fallback mode, query report and the AI Act.
Allegro or your own store: when to sell in both channels
Allegro or your own store? How to calculate your margin after commission, Smart! fees and ads, the cost of driving traffic to your store, and what the Allegro deal with InPost means.
A Messenger chatbot for your business: WhatsApp, costs and rules
A Messenger and WhatsApp chatbot for business: free automatic replies, when an AI bot makes sense, WhatsApp pricing from 1 October 2026 and Meta’s rules.
Newsletter and SMS consent: Poland’s Electronic Communications Law
Newsletter and SMS consent under Poland’s Electronic Communications Law: Art. 398, UKE penalties, old consents, sample checkboxes and tidying your list before 11.11.
How to set up a Google Business Profile: a step-by-step guide for 2026
How to set up a Google Business Profile step by step: name, categories, address or service area, verification, photos and reviews. With a 30-minute checklist and the mistakes that risk suspension.
Website mockup: how to see the design before you pay
How to see a website before you order it: sketch, Figma mockup, clickable prototype and the free builder. What not to judge, how to write feedback and 10 questions to ask when reviewing a mockup.
Hacked WordPress: what to do in the first hour and how to protect your site
Hacked WordPress? Signs of a break-in, a plan for the first hour, cleanup, a review request in Google Search Console and 10 safeguards you can set up in 30 minutes.
AI voice assistant for business: when it makes sense, what it costs and what the law says
When an AI voice assistant that answers phone calls makes sense, what the AI Act and the GDPR require from 2 August 2026, a ready-made greeting to copy, per-minute prices and the break-even point.
A swapped bank account number on an invoice: how to protect your company and customers
How to spot a swapped bank account number on an invoice and defend against it: the VAT white list, a call to a known number, 2FA and DMARC, a procedure for accounting and a 60-minute plan after a transfer.
Website development contract: copyright, domain and access
What to check in a website development contract: transfer of copyright and fields of exploitation, a domain in your company’s name, passwords, licenses, a GDPR data processing agreement and a 12-point checklist.
Payment gateway for your online store: Przelewy24, PayU, Tpay and Stripe compared
Payment gateways for a small store compared: Przelewy24, PayU, Tpay and Stripe. What to look at besides the fee, a cost calculation for 200 orders and a checklist.
Google Ads or Facebook Ads: which to choose for a local business
Google Ads or Facebook Ads for a local business: which channel when, minimum budgets, cost per lead for a renovation company, ad-free Facebook and Advantage+.
Local SEO in several cities: city pages without a penalty from Google
How to rank a business in several cities without a Google penalty: when a city page makes sense, a 5-question test, a skeleton of a good page and mistakes to avoid.
Bing Places for business: a profile in Bing and in Copilot
How to set up Bing Places for business, submit your website in Bing Webmaster Tools and turn on IndexNow. A 20-minute plan, import from Google and citations in Copilot.
How to update WordPress safely: a step-by-step guide
How to update WordPress safely: a backup of files and database, a staging copy, the plugins-theme-core order, an emergency plan and a checklist.
Hijacked business account on Facebook: how to recover and secure it
Did someone take over your company’s Facebook Page? What to do in the first hour, how to report the takeover and how to secure the account for the future in 10 minutes.
Make, Zapier or n8n: what to choose for automation in your business
Make, Zapier and n8n on three business automations: form → CRM → SMS, invoice → accounting, email → AI draft. Billing unit usage and the choice in 3 situations.
End of PHP 8.2 support: check your website before 31 December 2026
PHP 8.2 loses security support on 31 December 2026. How to check your PHP version in 2 minutes and safely move to 8.3 or 8.4. A checklist at the end.
Verifying reviews in an online store: template and UOKiK bans
Verifying reviews in an online store: what the store must state, which practices to avoid, how to check reviews and a ready template for your terms and conditions.
Booksy or your own website: online bookings for a hair salon
Booksy or your own website for a hair salon? Annual costs for a salon with 3 people, pros and cons of both options and a checklist to use before you decide.
ChatGPT traffic in GA4: the AI Assistant channel and how to read it
How to find ChatGPT traffic in GA4: the new AI Assistant channel, a step-by-step report, what lands in Referral and Direct, and how to value visits.
AI bathroom visualization in a renovation company’s proposal: 5 steps
How a renovation company can show a bathroom, terrace and facade before the work starts: 5 steps, the limits of AI visualization, photo consent and a template for the note.
Google Merchant Center for free: your store’s products on Google
How to show your store’s products on Google without paying for clicks: Merchant Center, feed, sale prices, Merchant API and a checklist before a big sale.
Who does NIS2 apply to? Poland’s new KSC Act and your small business
Poland’s new cybersecurity act (KSC) and NIS2: does it apply to your company, how to check, the deadlines, and what to do when a client demands safeguards from suppliers.
Shoper or WooCommerce for a small business: which to choose in 2026
Shoper, WooCommerce or PrestaShop in 2026: a 3-year cost instead of the monthly price, integrations with InPost, Allegro, KSeF and payments, and a checklist.
ChatGPT or Gemini for business: which AI subscription to choose
A comparison of AI subscriptions for a small business: ChatGPT, Gemini and Claude. Price per person, training on your data, data processing agreement and EU data. With a checklist.
Suspended Google Business Profile: causes and how to restore it
Google Business Profile suspended? The most common causes, a checklist before you appeal, evidence for Google and mistakes that delay reinstatement.
e-Doręczenia for sole proprietors (JDG): the deadline has passed. What now?
From 1 October 2026, sole proprietors listed in CEIDG, Poland’s business register, must have an e-Doręczenia address. Check if you have one, how to set it up and how 14-day delivery works.
Online tire change booking: how to get your auto shop ready for the season
How an auto shop can take tire change bookings online: a calendar, SMS reminders, a button in Business Profile and a checklist before the season.
Google AI Mode and website traffic: what it changes for a small business
What Google AI Mode changes for a small business website’s traffic: where to look for changes in Search Console and GA4 and how to estimate the effect on queries. A 30-day plan.
Cookie banner and Consent Mode v2: what a business website needs in 2026
What a cookie banner on a business website must have, how Consent Mode v2 works, how to check that GA4 and pixels don’t load before consent, and what to avoid.
Ads in ChatGPT for a small business: how to start, what it costs and whether it’s worth it
How to start advertising in ChatGPT as a small business: what to check before launch, how billing works, how it differs from Google Ads and how to measure the result.
Google Business Profile for the holidays: special hours, posts and offers
Google Business Profile for 11.11, Black Friday and December: special hours, posts, photos, products, answers to questions and review requests.
Black Friday 2026 for a small store: a 6-week plan
How to get a small store ready for Black Friday on 27 November 2026: a week-by-week plan, the lowest 30-day price, a Google Merchant feed, ads and emails.
GPT-6 in ChatGPT: what it changes for a small business and whether it’s worth paying
GPT-6 in ChatGPT in October 2026: the Sol and Luna models, plans, business data privacy, costs in zloty and a test on 5–10 of your own tasks.
KSeF for online stores: invoices and obligations from 2027
How to prepare an online store for KSeF, Poland’s e-invoicing system: invoice data, integration, plugin checks, testing and receipts with a NIP from 2027.
Gemini 4 Argon for a small business: what’s new and what it costs
Gemini 4 Argon as of 14 October 2026: which plans include it in Poland, what it costs in the app and the API, and how to test the model on your own tasks.
Annual cost of running a website: domain, hosting and maintenance
How much it costs to run a business website in 2026: a .pl domain, hosting, SSL, email and maintenance. Net prices, the trap of cheap promotions and a checklist.
Logo in ChatGPT: Images 2.5 templates, logo rights and pitfalls
How to make a logo in ChatGPT Images 2.5: templates and a sketch step by step, ready-made prompts, transparent background, logo rights, no SVG and pitfalls.
A company mascot in AI videos for TikTok: the “Bajtek naprawia” series
How a series of short AI videos with a company mascot for TikTok is made: tools, a step-by-step process, typical AI errors, the AI label, legal rules and terms of service.
Is an AI chatbot on your website worth it: the numbers, examples and a test
An honest calculation: how much an AI chatbot costs, which questions it can handle, which businesses it makes no sense for, and how to check before launch whether it will pay off.
Google Ads for a small business: prices and how not to burn your budget
How Google Ads works for a small business: what you pay for, what the cost per contact depends on, what starting budget makes sense and which mistakes eat your money.
Haiku 5.5 in business: what it’s good for, pros, cons and a test
Haiku-class AI models in business: where they work best, where they fall short, how to test them on your own questions and what to watch out for.
Business website not showing up in Google: 7 causes and what to do
Why your company website isn’t in Google: an indexing block, no submission, the wrong name, weak content and technical errors. Repair steps and a free test.
Mega menu step by step: HTML, CSS and JavaScript with accessibility
How to build a mega menu: HTML, CSS and JavaScript code to copy, keyboard and screen reader support, a phone version, common mistakes and a demo.
Contact form without spam or CAPTCHA: 6 safeguards
How to stop contact form spam without CAPTCHA: a honeypot, a time ticket, rate limits and validation. PHP code to copy and the bug that sends out spam.
How to get Google reviews: when to ask and what to write
How to ask customers for Google reviews: where to get the link, when to send the request, ready-made SMS and email messages, how to reply and what Google and the law prohibit.
A secure AI chatbot on a business website: 8 rules with code
How to secure an AI chatbot on a website: prompt injection, forged conversation history, displaying replies, cost limits and privacy. PHP and JS code.
How to make a website for free: 5 ways and the costs
How to make a website for free: Google Sites, Wix, WordPress.com, WebWave and the builder. Limits of the free plans and the cost after a year.
How to run your own competitor audit in Google Maps
How to check your competitors in Google Maps for free: ranking for a service and city, ratings, business profiles and websites. How to read the result and what to do first.
How to check your business website for free: 30 tests in 30 seconds
How to check your business website for free: speed, SEO, security, accessibility, domain email and AI visibility. What the results mean and what to fix.
A fast website on a phone: how I raised the score from 61 to 93
Case study: main content visible after 2.5 s instead of 5.8 s, a page without layout jumps and a weight cut from 3 MB to 0.5 MB. Concrete causes and fixes.
Business emails going to spam? SPF, DKIM and DMARC step by step
Why quotes and invoices land in spam: SPF, DKIM and DMARC in plain language, Gmail and Outlook requirements and settings in OVH, home.pl and nazwa.pl.
Website accessibility from 28 June 2025: who is covered and what to do
The Polish Accessibility Act in practice: which businesses must make a website or store accessible, who is exempt, what the penalties are and what to do step by step.
How much does a website cost in 2026? Prices and hidden costs
How much does a website cost in 2026? My prices and market ranges for a simple site, a business website and a store, plus hidden costs: domain, hosting, SEO.
A website for a construction and finishing company: 9 elements
How to build a construction company website that brings in inquiries: a price calculator, project photos, local SEO, reviews, phone and tracking. With examples.
AI chatbot and the AI Act: what you need to know from 2 August 2026
Since 2 August 2026, a chatbot on your website must disclose that it is AI. What Article 50 of the AI Act says, what to remember about GDPR and what it costs.
llms.txt: how to get your business into ChatGPT and AI Overviews
What llms.txt is, whether it helps you get into ChatGPT and AI Overviews answers, and the steps to take so AI describes your business correctly.
Call tracking: where customers call from and how to measure phone calls
How call tracking works, how it differs from the click_phone event in GA4 and how to measure phone calls from Google Ads to see which campaign pays off.