Website: amortization or expense? The PLN 10,000 threshold
A website in business expenses: when it is a one-off expense and when it is amortized. The PLN 10,000 threshold, net or gross, 24 months, domain and hosting.
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Tips on websites, AI and marketing
Straight to the point: what things cost, what works in Google and in AI chats, how to win inquiries and which Polish rules apply to your website.
Website brief: 20 questions to answer before you order
A website brief in 20 questions: goal, audience, competitors, subpages, copy, integrations, domain and email. A faster quote and fewer revisions.
SEO product descriptions: no copying and no AI spam
SEO product descriptions for an online store: why not to copy from the manufacturer, how to use AI without spam, a description template, GPSR data and a checklist before publication.
Last shipping day before Christmas: notices and returns
How to calculate the last order day before Christmas Eve 2026, show it in your store, Merchant Center and Google Business Profile, and write down a longer return period for gifts.
How much SEO costs: prices and contract pitfalls
How much SEO costs in 2026: market ranges, retainer or pay-for-results, red flags in SEO offers and contract clauses to check.
How to regain access to your website from an agency: a list of keys
How to regain access to your website from an agency and check who holds the domain, hosting, Google and Meta. A checklist, a ready message and fake invoices.
Shopping through AI agents: what a store must prepare
Shopping through AI agents in 2026: what works in ChatGPT, Google and BLIK for a Polish store, and how to prepare your feed, product pages and checkout.
Google Ads holiday campaign: when to launch and what budget
A Google Ads holiday campaign for 2026: when to launch before Black Friday, how to spread the budget up to the last shipping day and when to use a seasonality adjustment.
AI use policy for your company: a one-page template
What employees can and can’t paste into ChatGPT. One-page rules, a template to copy, GDPR, Art. 4 of the AI Act and a checklist for a small business.
A website for an accounting firm: 7 elements that bring in clients
How to build an accounting firm website that brings in inquiries: an offer, a pricing calculator, a KSeF guide, secure documents, reviews and local SEO.
Structured data for a local business: what schema gives you in 2026
Structured data for a local business in 2026: what Google still uses, what has disappeared (FAQ, HowTo, stars), a JSON-LD code example and a checklist.
Website backup: the 3-2-1 rule and a restore test
Backing up your website and online store: the 3-2-1 rule, why a backup on the same hosting is not enough and how to test restoring once a quarter.