Salon Łazienek Żukowscy, 2026
Sklep Żukowscy
Store on a custom engine: about 13,000 products from wholesalers updated automatically, an AI assistant with access to the cart, and PayU.
Results August → September 2026
×5.7store sales in a month6,402 → PLN 36,478
4 → 32orders per monthexcluding canceled orders
PLN 13.2in sales per PLN 1 of adspreviously PLN 3.9
PLN 5,242the company’s total ad budgetunchanged, part shifted from services to the store
Data from the monthly Google Ads campaign report (StartOrbit) and from the store’s order list (gross value including delivery). Google Ads directly attributes 21 of the 32 orders to ads; the rest came from organic search and returning customers, among others.
How the store works day to day
- The catalog updates itselfStock and prices from wholesalers flow in automatically. A nightly job publishes a new product only once it has a photo, a description, stock and a price.
- Customers search their own wayAI search understands plain language, synonyms and text typed without Polish diacritics. The product page suggests the rest of the series.
- Fair delivery and checkoutThe delivery cost is visible right on the product page. At checkout: BLIK, card, 0% installments, deferred payment or cash on delivery.
- Order in the ERPThe order goes into the showroom’s WAPRO, and the customer gets emails and text messages with shipment tracking.
- The store sends reminders itselfAbandoned cart, back in stock, review request: emails go out automatically, only with the customer’s consent.
- The owner sees the resultsSales and margin reports, searches with no results, assistant conversations and AI costs in one panel.
What the business gains
- 13,000 products without manually retyping stock and prices
- Omnibus, price history and installment advertising rules enforced by the system, not by memory
- Panel login with a hardware key, a change log and prices calculated on the server
- 427 automated tests and server responses in a few milliseconds
Before and after the redesign
Old version from the Internet Archive (Wayback Machine). Previously, a natural stone shop on Shoper ran at this address.
Scope of work
- Custom store engine and a panel with 35 views: orders, returns, sales and margin reports, promotions, newsletter
- About 13,000 products from 10 brands; stock and prices from 5 wholesalers update automatically, some every hour
- Orders go into the WAPRO system, and the showroom’s outlet syncs every 15 minutes
- AI search turns a plain sentence into a category, filters, a price range and dimensions
- The AI assistant picks products, calculates delivery, checks order status and, at the customer’s request, adds products to the cart
- PayU (BLIK, card, 0% installments, deferred payments), cash on delivery and invoices with company data fetched by Tax ID (NIP)
- Delivery cost by size and carrier, the same on the product page, in the chat and at checkout
- Hourly Google Merchant feed, a full e-commerce funnel in GA4 and FB/IG posts prepared by AI
Services in this project
Technologies
- Industry
- Bathroom fittings
- Type
- Online store
- Year
- 2026
- Location
- Giżycko